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Business Networking Comes of Age Online
A few weeks ago, I got a phone call from the San Francisco Bay area about a job. The caller found my name and profile on an online networking website I had joined the day before. Then, he Googled me...
View ArticleNewsletter Versus Blog: The Battle Continues
So, I’ve been working for a company in the manufacturing industry. And one of my tasks there is to grow brand awareness using the Internet — develop a slick new website, optimize it for search engines,...
View ArticlePPC: Search Engine Optimization’s New Rival
Rob MacDonald had a problem. His Vancouver based bicycle company, jorg&olif, had become the talk of town, but his website traffic wasn’t reflecting the buzz. Frustrated, he Googled his company, but...
View ArticleThink Globally, Act Locally Online
I recently learned that online shoppers are four times more likely to buy if they can conduct a transaction in their native tongue. Surprising isn’t it? Especially when you consider that over half of...
View ArticlePR & 2.0: Creating Relationships in the Communication Revolution
A number of months ago, the Vancouver coffee scene started buzzing when a local coffee giant traded insults with a customer who posted a negative comment on her coffee blog about her experience with...
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Demystifying 2.0: It Really is a Web, Afterall
Oh, there’s still so much learn about the Internet. Did you know the web had ‘editions’ and we’re now on ’2.0′? Yes, you blinked. Web 1.0 (coined retroactively after 2.0 became the ‘it’ term among the...
View ArticleWord-of-Mouth Marketing: Viral Techniques for SMEs
Recently, I wrote about what I thought were going to be the big e-business trends of the coming year, and word-of-mouth marketing (aka viral marketing) was one of them. In short, word-of-mouth...
View ArticleWeb Copy that Sells: DIY Tips from a Copywriter
I often write website copy for entrepreneurs in the start-up phase — folks with tight budgets and DIY attitudes. This market is interesting because usually these guys and gals are not trained...
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